Millennial Marketing requires a different approach and method. The Millennial generation is one of the biggest generations in US history, which is why it’s important to study their spending habits and views on advertising.
Why is Millennial marketing unique?
Millennials are an interesting generation since they have grown up with digital technology. Millennials are known for being digitally savvy. Since we’re now able to share information instantly, millennials are proficient at connecting or interacting with only the things they want. Millennials’ attention span is also relatively low compared to previous generations, which is why Millennial marketing requires a different tactic.
Millennial views on advertising
In terms of advertising, Millennials are unlikely to trust advertisements. In fact, three out of four Millennials believe that advertising is distracting. They also don’t like being pushed or persuaded to buy things. However, Millennials are also most likely to trust online and mobile advertising. This is why consistency and authenticity are key when targeting Millennials. Millennials also tend to be more open to brands that make them feel like they are contributing or are part of the brand. Due to this, traditional marketing such as TV and billboards will no longer suffice.
Ways to reach millennials
Direct mail can be a great opportunity to reach Millennials. According to a study, over 80% of Millennials look at their mail. Social influencers are also a great way to reach millennials. About 60% of Millennials are likely to follow a brand before buying from the company and are likely to buy from a brand they follow. Millennials also appreciate it when brands have programs that give back or support a cause. They are often willing to spend more from a company with a cause than a company without. Millennials care about the positive impact a brand has on society and they like brands with a conscience. Companies that support good causes can use digital tools such as Facebook or Twitter to promote their causes.
Although Millennials are a unique group of individuals, there are still ways to get through to them. If you need help reaching Millennials, feel free to reach out to us.