The ALS Ice Bucket Challenge is actually good for your creative branding if at all some of the ideas behind the challenge are followed. It became a sensation after the ALS Association decided to use it as a way of raising some money for their association. One of the reasons as to why they made it is because their creative advertising came from an interesting point of view. The story behind the challenge was inspirational and because they stood out in grabbing the attention of those who heard it, they actually made it. The authenticity of the movement also caught people’s attention earlier on because real people started on it. This started with the CEO of ALS Association who was the first to be challenged. Because of the cause behind the challenge, people got a chance to spread the awareness by undertaking the challenge and posting it on the internet.

The ALS Ice Bucket Challenge was also engaging and fun and all the things that were needed for you to take the challenge could be availed easily. For starters, you only needed a Smartphone, an ice bucket and a social media account. Thinking in a way that will be fun and engaging for your audience is what will determine the success of your brand. Thinking out of the box happens to be one of the ways that your brand will get to be known out there and in the event that there is controversy in the method you have chosen in making known your brand, welcome it. This goes on to provide the perfect opportunity for you to converse with your consumers.

An artist is known by his canvas, a book by its cover and a business by its website. Irrespective of its type or size, every business indispensably requires a website for successful operation. In the generation of the autocrat internet, promoting your business dynamics on the web platform is crucial. However creating a web URL is just not enough. The perfect web design is the fulcrum on which your business success rests on. 1


It is important to remember that appropriate digital design of a website is a necessity. A successful entrepreneur always foresees the expansion of his business territory by catering to client interests. A website reliant on superficial web design does not solve the purpose. You just cannot leave it to online DIY website creation formats. Ensure that your business profile is expressed well in the web design. An entrepreneur has to adopt the attitude of an architect when creating his own website.


Give your website an appearance such that it describes volumes about you and your business. It is vital to realize there are other rivals engaged in the same play. In order to be victorious you need to add that extra zing to your website. Creating a user friendly web design is certainly the best option.


Everyone wants that stunning factor in their website that is the best for the business. However it doesn’t mean you need to introduce flashy features that may not facilitate smooth navigation eventually. Let your creation stand on the crossroads of innovation and interaction. Include a blog area and comments section, enhancing the opportunity of your clients to reach out to you. An interactive design enables you to spread your business2across the globe.


Going digital is the new mantra. Get your business etched with digital design and keep your enterprise upgraded with amazing website fluidity.


Logos isn’t all about you and your business. It’s about how this design of logo reminds others of your business and how they could relate themselves to it. At the end, you want a memorable design that people would recognize your brand and business.

You need an outstanding logo to strive in this visually competitive market. In this article, you will find helpful tips and sources for inspirations for your new logo.

1. Learn About Your Audience

It’s impossible to find a shirt that fits everyone. But you can find a shirt that the majority likes. It’s impossible to make one logo that everyone would relate to. But you can design a logo that the majority of your audience would like. Are they a younger crowd? Are they students? or are they more like the serious type?

Different type of people have different preferences in visual arts. Some like creativity while some may like the traditional logo that has the name spelled out. Your logo represents your brand, and it need to be relevant to your audience.

2. Draw Out Your Ideas And Keep The Sketches

Sure you have ideas about what the logo should be and how it is delivered. You should draw the different ideas on a blank sheet of paper. There you can compare your different ideas. These are also experimental logos that you can show your friends and colleagues.

With your ideas drawn out, you will be able to tell what you like and dislike about them.

3. Decide On Typography, Space And Colors

Logos are arts composed of different elements. Elements like typography, space and colors will play important roles on the presentation of your logos.

Apply different elements on the same design to get a good look for your logo. Minor changes make the difference.

4. Make It Last!

Logos need to last. Unlike content that need to be updated frequently for SEO results, logos are meant to last. It’s a tradition within the business. For example, Shell, Coca Cola and Kellogg have kept their timeless elements when they update their logos subtly.

A complete makeover of the logo could imply changes in core values in the business, which could possibly lead to a loss of customers.

5. Don’t Be A Copycat

It’s tempting to look up other logos for inspirations at the initial stage. But don’t copy others! Your reputation would be destroyed and ethnics long lost. Internet is a wonderful place for inspirations. It’s also the place where watchdogs are monitoring copycats. They will hunt you down. Check out Logotheif ( They’ve found the copycats in logos.

Copy cat

Credit to LogoTheif (


So how’s your logo doing? Download this flowchart to check via



Again, don’t be a copycat. Only get inspired by these good and award-winning logos, don’t copy them.

At last, think outside of the box!

Here are a few websites for your reference and inspirations only:

Logofaves | Award winning logos | Creative Designed Logos | Logo Gallery


If you have any ideas about your logo and not sure how to visualize it, talk to us today and we will give you a hand!


You would imagine that everyone would now be aware that website design and a strong online presence is now an essential part of any business.

The reality is, though, that if you look at certain parts of the United States, and even break it down by city, you will see that there are some that are still lagging behind others in terms of website design and e-commerce. One area where this seems to be especially true is in the Midwest, with Chicago website design falling far behind the giants like New York and San Francisco. This is a situation that needs to change of businesses in that area are going to be able to compete in the online world with those in the cities that are more digitally aware.

It’s tough to really pinpoint why such a gap would exist, but whatever the reasons, business owners need to understand that the conscious act of not having a website can seriously affect their bottom line. This is even true for those businesses that do not sell online, many of whom probably feel that they are doing just fine with their brick and mortar office. The reality is that the lack of an online presence will eventually catch up to them in one way or another.

The question that needs to be asked at this point concerns why a website is so essential for a business that does not sell over the internet. The answer is actually very straightforward and is actually staring us all in the face every day. The number of people that access the internet via a smartphone, tablet, or other mobile device is continually on the rise. That is important because it has now become the number one way in which people research and find out about products and services that they are interested in.

Search engines like Google have replaced the Yellow Pages and other traditional venues where businesses were usually found. If you have not adopted a Chicago Website Design and are relying on people finding your business using the old methods, you could potentially be lining the pockets of your competitors with gold. Even if they did find you that way, how would they find out all they need to know about your business outside of your office hours? Think of your website as the receptionist who is on call 24/7/365 and who knows all there is to know about what you provide.

If you do have a business that sells physical products, why would you not make them available online? Imagine being able to sell your goods around the clock without having to pay anything but the cost of your e-commerce website design and hosting in order to do so. Having a website opens up all kinds of different opportunities and also allows you to develop better relationships with your customers. If you are still behind the times and without a website for your business, you are actually doing a disservice to the customers that you serve.

When beginning a new website project, you can feel overwhelmed seeing how much to do in so little time. Relax! Here are some steps to make sure your website project runs smoothly and on time.

First off, set the scope. Make sure everything you need to do is defined in the scope. This means you need to understand every objective written down, so you can keep track of everything that needs to be completed.

Second, determine what people, equipment and money you will need to finish the website project. You will be the one assigning the tasks to people, so make sure that those people are able to complete the objectives based on the equipment and money they are provided.

Next, create a timeline. I personally love to use Gantt charts. Look at when the client needs the website project to be completed, and make sure the team members will have enough time to complete each task assigned to them. Things happen, so the timeline may need to be adjusted as the website project moves on, but be sure to communicate that to the client and the workers.

Then, list out all the steps that need to be completed by the end of the website project. This means break the website project down into big and little tasks. Here, is when you want to put the tasks in order, and assign them to team members.

Finally, monitor the tasks to make sure everything will be completed on time. If a member falls behind, make sure to notify the whole team and the client. Never leave anyone in the dark. Always be in constant communication.

The key to website project management is to stay organized and connected. As long as you make sure you do these two things, the project will be a success.