Social media branding can be an efficient and a cost effective way to build your brand. There are a few things to consider before plunging into the social media world.
Social Media Branding: Target Audience
The first thing to consider is your target audience. Find out their interests, values, age, and what social media platform they use. This will be useful when deciding what type of content to post after creating your social media page. It’s important to post relevant and valuable information for your audience. Don’t use social media to try to sell something, but think of it as a way to reach out to your audience and start a conversation with them.
Social Media Branding: Platforms
A second thing to consider is what platform you’re going to use. It would be wise to stick to a few social media sites so that you can provide frequent content on the platforms that you choose. If your business makes transactions with other businesses, LinkedIn is the best choice for marketing your brand. If you want to build brand awareness, Facebook is the best platform due to its large reach and diverse users. If you frequently rely on pictures and images, Instagram and Pinterest are great choices. Pinterest is also a great platform to reach women. Twitter is also a great platform to have to start a dialog with your audience. There are dozens of other social media sites that you can use depending on your audience, brand, and what you want to accomplish.
Social Media Branding: Content
After deciding what platform you’re going to use, start creating content that viewers would want to share and that they would find interesting or useful. It would be advantageous to use as much visual content as possible. People prefer looking at images than a block of words. It’s also crucial to engage with your audience and other users frequently. Posting something once or twice a week isn’t enough to develop a brand on social media.
Social Media Branding: Consistency
It’s also important to create a consistent and harmonious brand on all your social media accounts. This can be through your logo, pictures, color palette or tone. Other tips to consider is using an editorial calendar or leveraging influencers. Try to build relationships with influencers by following them and interacting with their content. It’s also important that you pick someone that can represent your brand.
Building your brand on social media can take a lot of effort but it can certainly pay off by creating engaging, relevant and consistent content.
To get help on your social media account, feel free to contact us through our social media services page.