We know there are tons of guidelines, resources, tutorials when it comes to social media marketing. You might have already read a couple of this week. Here, we want to give you a bite-size tip on social media marketing. So you can be a smarter social media marketer in 3 minutes. Now, let’s talk shop!
Start with a Social Media Editorial Calendar
Use google spreadsheet, or excel, or any software make sense to you, but you need a calendar that marks the theme of each month or week. The calendar should include what you are going to post weeks in advance. The biggest problem in social media marketing is consistency. A social media editorial calendar is a great commitment device, which holds you and your marketers responsible day after day.
Tell a story and get personal
People are interested in people, not stuff. Think of your social media marketing is a TV series. You will need a main plot that gets user hook for the entire season. This plot is your strategy. For each episode, you will still want to spark an emotional connection with your audience. Now, take a look at your own social media strategy and ask yourself. Would you want to watch the show?
Collaborate with your audience
There are two things that can bring people together quicker than food. They are collaboration and a common goal. You should set a common goal such as a charitable cause, or a new technology launch. Then you find ways to collaborate with your audience to achieve it together. Don’t just give out freebies to buy engagements; they won’t last.
Need help to freshen up your social media marketing? Let’s go!