Search Engine Marketing or SEM is a broader Internet marketing terms that covers both SEO and paid online advertising. Search engines index billions of web pages every day and trying to get your website to show to your potential clients can seem like a lost cause. But SEM changes that. We laid out the down-low on SEO on this page so you can head there to find out more. SEM, however, is combining the organic powers of SEO with the non-organic reach of paid digital advertising. We’re talking about PPC. PPC or Pay Per Click are all the ads you see on Google, Bing or Yahoo when you search for something. You’ll find these ads tucked into every nook and cranny of search engine results page to get you to see them and click on them. The most ingenious part is that the ads that show up are usually relevant to the search you made. This are called targeted ads. So take a minute to think about it, if your business’s ads showed up whenever your potential clients search for terms related to your business, wouldn’t you have a pretty great chance that they’d click on your ad and head over to your website? That’s the genius of PPC. So when you combine SEO, which is organic Search Engine Marketing, and PPC, what you get is a winning combination that puts your website front and center whenever anyone searches for any terms related to your website. Now that’s a great one-two knockout! To find out more about SEM and how it can work for your website, please contact our customer relations at info@freshds.com or call today at 312.880.9337.

1. Spend time understand the client business

2. Keyword discovery, we find relevant keywords that within client’s budget

3. Landing page optimization to make sure to get a high quality score

4. Ad copywriting and display ad design to attract the most eyeballs and traffic

5. Ad group creation and ad deployment

6. Monthly tracking and book marketing

SEM is a robust and tried-and-tested method of generating leads online, but only if it’s done right. While most digital marketing agencies will advocate for simply throwing as much cash as you can into it and hope something will stick, we approach it in a more methodical manner. Our deep experience with and understanding of SEM helps us avoid rookie mistakes that cost you money and make everyone look bad. Contact us today on 312.880.9337 or [email protected] and let the pros help you harness the power of SEM.