Social media marketing or SMM is the process of creating and distributing content on social media networks with the anticipation it will attract the attention of your audiences and result in outcomes such as sharing, commenting or endorsement (Like, Retweet, Up Vote, Recommend). This electronic word of mouth (eWoM) then generates brand momentum that may result in direct or indirect value for your organization.

With thousands of users within any given geographical area, social media represents a yet-untapped goldmine of leads and marketing value. The challenge so far has been how to socialize marketing messages so as not to put off target audiences. Fresh Design understands this and other challenges with social media marketing. That’s why we never push our clients straight into SMM without first having a strong game plan. Social media is a tricky environment so if you rush in without a plan, it can make or break your brand.

It’s nevertheless undeniable that social media marketing has tremendous potential and that’s the reason you need to work with an experienced firm such as Fresh Design to craft and execute your social media marketing campaign. Call us today and let’s talk about that social media marketing campaign you’ve been brooding over.