Search Engine Marketing or SEM is a broader Internet marketing term that covers both SEO and paid online advertising. Search engines index billions of web pages every day and trying to get your website to show to your potential clients can seem like a lost cause. But SEM changes that. SEM is combining the organic powers of SEO with the non-organic reach of paid digital advertising. We’re talking about PPC. PPC or Pay Per Click are all the ads you see on Google, Bing or Yahoo when you search for something.

You’ll find these ads tucked into every nook and cranny of search engine results page to get you to see them and click on them. The most ingenious part is that the ads that show up are usually relevant to the search you made. This are called targeted ads. So take a minute to think about it, if your business’s ads showed up whenever your potential clients search for terms related to your business, wouldn’t you have a pretty great chance that they’d click on your ad and head over to your website? That’s the genius of PPC.

So when you combine SEO, which is organic Search Engine Marketing, and PPC, what you get is a winning combination that puts your website front and center whenever anyone searches for any terms related to your website. Now that’s a great one-two knockout!