Here are some mobile web statistics to whet your palate:

• More than 2 billion mobile devices will be shipped globally this year.

• 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online.

• Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s.

• There are over 1.2 billion people accessing the web from their mobile devices.

• Global mobile traffic now accounts for 15% of all Internet traffic.

• Mobile-based searches make up one quarter of all searches.

Grab more stats here.

Mobile web is the gateway to mobile users. If your website isn’t mobile ready, chances are you are losing out on a whole chunk of potential customers. The stats above show why mobile web is a big deal, now let’s talk a bit about why it’s a big deal to you. Let’s look at a scenario. A potential customer sees your ad on TV or in a magazine and decides, hey, let me see what these guys are about. They access your website on their mobile device (usually a smartphone for the majority) and bam! Your website is not mobile ready. They start squinting trying figure out all the details on your website and in less than five seconds flat, they’ve closed that browser window and moved on, probably never to return. You see what just happened there? Websites that are not mobile ready account for higher bounce rates (when visitors leave your website prematurely) than all other factors combined. Now there’s hope for your website and you don’t have to spend tens of thousands of dollars. Even without a mobile native website, we can build you a responsive website that reformats for mobile devices to render an experience that works for mobile. Mobile ready websites today are not a fancy perk that big companies have, it’s a must for anyone who is serious about tapping into existing and new online markets. Are you ready to GoMo (go mobile)? Talk to us on 312.880.9337 and let’s help you take that vital step.

1. Building a mobile website application has a lot to do with your type of business, the functionality your desktop website has and the target market you are building for. We kick off the process by understanding these and other dynamics.

2. What follows next is a technical evaluation where we find out what design, code and content methods and technologies are best suited for your needs.

3. Our designers and developers then work closely with you to construct a great user interface (UI) that delivers the best user experience (UX) to your customers. This is an iterative process that builds on positive feedback loops between us, yourself and tester groups.

4. We then launch the private beta version of the website among a small group of target audience and client associates and based on their feedback, improve and streamline the mobile web application to the best minimum viable product state.

5. The public beta launch follows where we release the mobile web app into the wild, track usage statistics and how the app responds to various use case scenarios. This may lead to further developmental cycles but this varies from client to client.

We pride ourselves in being a firm that gets mobile. We have worked with mobile for so long we understand all the intimate and intricate nuances that go into building mobile web applications that not only work, but delight the user. We have a team of experiences web developers, designers and content developers so you know you are working with a complete team able to handle the entire process in-house. Contact us today on 312.880.9337 or [email protected] for a needs evaluation on your brand new mobile web application.