AmSpa was created for the express purpose of providing comprehensive, relevant and timely resources for med spas across the country.
American Medical Spa Association is servicing the needs of a niche market. We made sure we craft the website specifically to them. Leaving behind all the decorative elements, because we know our audience craves information and not fancy artwork.
Peter Baksa is an investigative journalist / entrepreneur who recently authored “The Point of Power”. Peter served on the board of directors of an Illinois Bank that he helped grow from a tiny 15 million dollar small town institution at acquisition, to crossing the 3 billion dollar in assets mark over a ten year period. He used techniques that he writes about in his books to achieve this success.
Peter is a creative thinking author. In order to match his thinking, we had to break some rules of web standard to demonstrate his philosophy. We approached the website in a minimalist manner; using lines and alignments to frame the entire website.