Building your own brand

Many would like to think real estate deals are just about the numbers and “cold” facts.  This can’t be further from the truth. For many, real estate investment is as emotional as it’s logical. You should find a way to differentiate yourself from all other developers, agents, or firms out there. Stop trying to please everyone. Your brand persona should be engaging and consistent with your way of work.  Are you the tech-oriented developers that attract millennial investors or you are the wholesome family agent who always look out for family buyers? Find your inner child and make it fun.


Work on your business

If you don’t have a dedicated team of marketers, you might get lost into the day to day operation.  That means your marketing might suffers so will your sales. You can setup up at least half a day per week, where you just work on your marketing and lead generation.  You can spend half of that time looking through current lead generation channels, and the other half goes to developing lead generation new channels. Are you posting on enough places or are the listing attractive enough? Do you have a blog that help you rank high on the SEO?  There is always something new to grow your business.


Go digital or go home

This should almost be a requirement. Digital marketing should be the center of your real estate marketing. Word of mouth could get you started, but digital marketing is much more scalable.  Are you tapping into social media got a youtube channels? With digital marketing, you can shift your priority from reach to effectiveness. Don’t know what to do for digital? Just google your competitors, you will see where your local competitors are heading.


Aim aim and aim again, then fire

With today’s technology, it’s almost too easy to reach any target market if you have the right profile. The difficulty step choosing the right target market. If your resource is limited, you should choose the segment that has the highest chance of purchasing from you. Also think about who are the people your competitors are not targeting. It’s much easier to swim in a blue ocean.


Invest back into the business

To continually grow a business, it needs constant refresh and innovation. To get to the next level for your real estate company, you should look for professionals who are specialized in real estate marketing. When hiring a real estate marketing firm, make sure you consider the following

  1. Are they familiar with the real estate market?
  2. Do they have the talents to support my marketing continuously
  3. Do they have quick response time and quality work to meet my standard?
  4. Is their pricing clear and reasonable?
  5. Are they currently helping my direct competitors?



Schedule a free consultation on Real Estate Lead Generation Marketing today: Schedule Now

The population of the Millennial generation, those in the 19-35 age range, have been reluctant to becoming homeowners.  Troubled by high unemployment, student loan debts, and tight credit, Millennials have a different outlook on home ownership and long-term investment than previous generations. However, as the rent keeps on going up and the economy continues to recover, there is a shift in the housing market. More and more Millennial are now becoming first time home buyer in 2016.

While some real estate agencies are well equipped to service this new group of buyers, most of the agencies are still struggling to win over businesses for millennial home buyers.  Here are the biggest mistakes people make when marketing real estate products or services to Millennials.


You will be surprised how many real estate companies think building a digital presence just means having a website! You don’t have to be a social butterfly on all the social media networks (in fact you really shouldn’t do that), but nowadays a website is only a start. So look out for the following

  1. They will google and yelp you the first thing
    • So make sure your website is search engine optimized and you are active on social media promoting your brands and mission.
  2. They expect you go mobile for them
    • If your website is not mobile optimized, then you just showed up at a cocktail party wearing disco pants. So get your website mobile optimized and responsive right away.
  3. They expect you digital
    • I don’t just mean having the document signed digitally (that’s nice). Your marketing communication will  be going digital. Thinking youtube video ads, Social media ads, re-targeting ad, these are common methods to engage with millennial home buyers.


You already know hard-selling is a turn-off, but millennials really dislike hard-selling. Maybe because they grew up seeing a lot more ads than the previous generation.

  1. You are sending out template bulk emails
    • They are great in spotting template messages. While there is nothing wrong to broadcast your industry knowledge via a mass email, but you will just be one of the many many real estate agencies out there. If you truly want to stand out and make a connection, spend the time to customize your emails and send something more personal. They will appreciate your authenticity.
  2. You are selling and not educating
    • Let’s face it, they don’t know what they are doing when it comes to purchasing a home. If you focus on selling, they might be overwhelmed. Instead, if you educate them on the process, you might gain long-term clients.

Now that you know more about real estate marketing with millennial.  Feel free to post your feedback or questions to the comment box below. We read all of them!

Since 2009, I have been recruiting college graduates and young professionals for Fresh Design. While I think most career centers and HR professionals do a very good job preparing candidates for general interviews, I see a lack of knowledge specific to people who want to break into digital marketing. That’s why I compiled an incomplete list of the top five things you can do to increase your chance of getting an entry-level job in a digital agency.


Know your division

digital agency interview

Commonly, digital agencies divide their teams into three different groups. They are client services, technology, and creative. It is important that you understand what each of these departments does, and how they work together. For example, if you are going for an account executive position, this will fall under the client service group. This is a foundation for you to understand how you can fit into the big picture.

Show and Show

A polished and well-written resume will, at most, be an admission ticket to your first interview. If you want to impress your potential employers, you need much more. Depending on your desired position, you should prepare for a study case, design portfolio, or an online demo. You should never go to an interview empty-handed; instead, you should bring a tablet or a folder to showcase your work. Also, you better do more than just showing the work; you should walk them through your thought process and tell them the challenges you had to overcome. In short, you should be selling it.

Research on culture

Color painters

Each agency has its own company culture. While most HR professionals will tell you it is good to fit in culturally, this is more than important in the agency world. You can read the agency’s blogs, pay attention to how to answer the phone, follow them on Facebook and Twitter, find out the company’s history, and find out what they wear to work. All these little things will add up to a company culture profile. This should shape how you interact with the potential employers.

Speak the language

digital agency interview

There are specific terminologies for each industry, and digital marketers love abbreviations. If you are going after an entry-level position, it is good to read up on all the popular industry terms. So you can talk about CTR on the next PPC campaign, while considering A/B testing to reduce the Bounce Rate.


Avoid the obvious answers


Your potential employer, on average, interviews about 10 to 20 candidates per position. That means they get an average of 15 answers per question they ask. If you want to get noticed, your answers need to be different. I have heard way too many candidates talk about how Apple or Nike is a good brand. Yes, indeed, these two are the most recognizable brands in the world. However, candidates should avoid these obvious examples and go with something more exclusive or unique. One candidate educated and impressed us with her answer about Indian chocolate branding. It was about two years ago, and I still remember her interview.

(CHICAGO,IL, July 31, 2013) – After a refreshing break, recharge and spark of growth, the boutique digital advertising and marketing agency, Fresh Design Studio, reignites their business with a fresh new launch.

Once a firm of three people, Fresh Design Studio (FDS) boldly strides into the realm of big data with a brand new look. The agency has added new search features, a weekly blog and a 100% responsive web interface suitable for smart phones and tablets. Creative Director Anson Wu expresses his excitement about the new website, “It’s good to practice what you preach.” Wu prides his firm in providing intuitive design and fresh creative perspectives for various industries. Marcus McGlory, Director of New Business Development, is enthusiastic about the website, “From a programming aspect, the world is leaning toward a more realistic exchange between real life and virtual connections. For us at FDS, we believe we should be in the flow and also leading the charge with the new technologies that are being presented. It’s our mission to recognize how they can be used for our clients in the most efficient and profitable ways.”

Conveniently located in the Monadnock building on Jackson Boulevard and Dearborn Street, neighbors have flocked to FDS for their design and web development needs. FDS is one of the agencies igniting this service for businesses locally, regionally and overseas. After taking clients such as West Coast Defender, American Medical Spa and University of Illinois at Urbana Champaign, Art Director Nana Freduah comments on client interaction, saying, “With the emergence of mobile as a major strategy for our clients, we have learned how to engage users in a modern and forward thinking way.” It is only a matter of months until all competitive websites have mobile capability.

The agency intends to attract more clients and talent during their re-launch and has already expanded their business by eight designers and analysts. Recent partnerships with Chicago-based organizations have helped FDS carve their name in the competitive market. Good luck to the boutique agency as they refresh and soar into the Fall 2013 season.