The Chicago Metropolitan Association for the Education of Young Children (Chicago Metro AEYC) is the local affiliate of the National Association for the Education of Young Children (NAEYC), the largest and most influential advocate in early care and education in the United States, with 80,000 members worldwide. Since 1926, Chicago Metro AEYC has been providing professional development to early childhood professionals.
With the annual childhood education conference approaching, it was important for Chicago Metro AEYC to transport parents, teachers and children to the largest conference in the Midwest. To reach a diverse audience, we launched a unique and integrated campaign. By bringing together various channels of communications, we executed the campaign in a way that spread the conference power across stateliness.