Bella Nico

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Bella Nico

Bella Nico is a diversified company that privately labels frozen Vegetables, frozen Italian Entrees, frozen Ravioli/Tortellini, frozen Italian Beef, frozen Soups, and Pasta Sauce items at retail. Originated in 1995, Bella Nico, Inc’s main objective is to produce quality items in a niche category.

More Info

  • When was the last time you got excited about frozen vegetables and pasta? Bella Nico has been a family brand to many, but had trouble gaining market share outside of its loyal customer base. We needed to make their product exciting again.
  • With a limited budget, we turned to digital to build their brand assets. Inspired by the product’s Italian roots, we introduced a variety of exciting colors. We wanted Bella Nico to be the first and only colorful, cheerful and authentic Italian brand of frozen food products.

Other Works