Real estate lead generation case study

How Campus Property Management helps students discover their perfect apartments

36.7%

increase in sessions

428%

increase in amount of leads

425%

increase in google traffic

Proven track records on Real Estate lead generation

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1

SEO Campaign starts

2

Completed On-page SEO for targeted keywords

3

Create the first batch of high quality backlinks

4

Launching the first batch of landing pages with targeted keywords.

5

Launching the 2nd wave of original content for more desire keywords

Sessions

50.01% 

Within two months of working on CPM’s website, the number of sessions increased by 50% compared to the same period of last year. The graph shows higher peaks after implementing changes to their website.   

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Create lead generation strategy and implementation plan

2

Launch online apartment showing booking feature and setup as lead generation

3

Implement lead generation focus SEO campaign

Goal Completions

1,326.30% 

When a visitor to the CPM website performs an action, it is considered a  goal completion. This includes contact and appointment form completions. We set up goal tracking in June of 2017 and we are now able to track and measure our results.

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Optimize website for speedy mobile experience and reduce mobile bounce rate

2

Deploy mobile first content and keyword optimized content to capture additional mobile traffic

3

Deploy mobile lead generation SEO content and mobile online booking website feature

Users

Mobile Traffic

101.36% 

As more Millennials are using mobile, it’s becoming imperative to optimize mobile traffic. Within 3 months of a search engine optimization campaign, we were able to see a 89% increase in the number of users on the CPM website through mobile.

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Optimize website for speedy mobile experience and reduce mobile bounce rate

Sessions

Mobile Traffic

123.47% 

Since students are browsing more apartments online, it’s becoming a necessity to optimize websites for mobile traffic. In a three month period, we saw a 108% increase in mobile sessions.

SEO optimized creative content

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Lead generation button optimized for mobile users

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Keyword specific landing page title with H1 tag

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Clear call-to-action button above the fold

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localized keyword optimized body text copy

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Clear offering with options on SEO optimized landing pages

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Social friendly, local keyword optimized blog titles with H1 and header tag

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Engaging, relevant and keyword optimized blog content written for SEO and social media sharing

3

Branded content and sponsored content with relevant and helpful information

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Blog home page in a social media friendly design to offer variety of topic for readers and maximize keyword indexed

See Who Worked on this Project

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