Increasing the effectiveness of social spending

Creating a brand that helps with innovation and discovery

About Kimetrica

Kimetrica’s mission is to increase the effectiveness of spending in the social sector. We provide software, research, advisory and training services for evidence-based decision making and learning. We help governments and non-profit organisations to increase the impact and efficiency of their social investments, enhance accountability, manage critical risks, and build donor or taxpayer confidence. Kimetrica is a social enterprise where we care more about the impact of our work than about corporate profitability. We only hire people who have been volunteers, activists or community leaders.

Our Impact

99%

brand consistency from online to onsite within 6 month

35%

increase in brand exposure within the first 6 months of the new branding

15%

increase in combined engagement from online and in person with the brand

30%

reduction in time and effort needed to generate an additional piece of marketing collateral.

We refreshed Kimetrica’s brand to help communicate the value of Kimetrica to potential customers engage in conversation about disaster risk management support their projects worldwide at lightning speed manage the brand activation down to the local levels present the value of Kimetrica’s tools both online and offline.

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consistent design on all pages makes the website easy to follow

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powerful imagery connects with the audience

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map visualizes the impact around the world

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website is responsive and easy to use on mobile and tablet

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clean simple design allows viewers to easily focus on the brand message

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consistent design gives a strong brand identity

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unique use of color makes the brand memorable

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branding flows from online to printed materials

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powerful images engage the viewer

See Who Worked on this Project

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